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Natural Drives Hair Care Expenditures Among Black Women

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By: TOM BRANNA

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New research from Mintel reveals that Black women are most likely to wear their hair natural (no chemicals) with no-heat styling (40%) and natural with heat styling (33%). For a boost in confidence, 51% of women say their current hairstyle makes them feel beautiful. With the majority (87%) of Black women agreeing that health is the ultimate beauty accessory, more consumers are just as concerned with what’s not in their beauty and personal care products as what is included. In fact, 70% of Bla...

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